The eleMMent Palazzo, a $3m land yacht: Man is looking for the best comfort possible on planet earth

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width: 105px; zoom: 1;"> <span class="status-arrow closed" style="background-image: url(http://static.bbci.co.uk/wwfeatures/1.4.17/img/shared/shared-sprite.png); background-position: -195px -118px; background-repeat: no-repeat no-repeat; display: block; float: left; height: 8px; margin-right: 6px; overflow: hidden; position: relative; top: 10px; width: 11px;"></span><span style="background-color: rgba(255, 255, 255, 0);"><span class="status-text">HIDE</span> CAPTION</span></div> <dl class="item-caption item-0" style="margin: 0px; opacity: 0.7; padding: 16px; width: 432px; z-index: 1000; zoom: 1;"> <dt style="font-weight: bold; margin: 0px; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">eleMMent Palazzo</span></dt> <dd style="margin: 0px 0px 10px; padding: 0px;"><span style="background-color: rgba(255, 255, 255, 0);">(Marchi Mobile)</span></dd></dl> </div> <span class="expand" style="-webkit-transition: all 0.2s linear; background-image: url(http://static.bbci.co.uk/wwfeatures/1.4.17/img/shared/shared-sprite.png); 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border: none; height: 79px; margin: 0px; padding: 0px; position: absolute; right: 0px; top: 0px; transition: all 0.2s linear; width: 48px; z-index: 100; zoom: 1;"> <button class="gelui-carousel-button gelui-carousel-button-next" id="gelui-carousel-button-next-257" style="background-image: url(http://static.bbci.co.uk/wwfeatures/1.4.17/img/shared/arrows-sprite-8bit.png); background-position: -158px -34px; background-repeat: no-repeat no-repeat; border: none; cursor: pointer; display: block; height: 79px; margin: 0px; text-align: left; text-indent: 0px; vertical-align: baseline; width: 48px;" type="button"><span style="font-family: Times; font-size: small;"><span style="background-color: rgba(255, 255, 255, 0);">Next</span></span></button></fieldset> </div> </div> <div class="body clearfix" style="clear: both; zoom: 1;"> <div class="description" itemprop="description" style="margin: 0px 0px 16px;"> <span style="background-color: rgba(255, 255, 255, 0);">Announcing the world’s most expensive anything is a surefire way to attract attention, but when the thing is a $3m motor home, questions arise beyond the obvious “Why?” After all, designers create all manner of prototypes, and mythical potentates from Dubai are always rumoured to be buying them.</span></div> <aside class="related-articles small-icon" style="border-top-color: rgb(229, 229, 229); border-top-style: solid; border-top-width: 3px; float: left; margin: 0px 16px 16px 0px; width: 144px;"></aside></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">Yet in this case, the factory is up and running and ready to take your deposit money.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">The recreational vehicle, or RV, is the eleMMent Palazzo – the capitalisation an allusion to its maker, the Austria-based <a data-ls-seen="1" href="http://www.marchi-mobile.com/en/" style="outline: 0px;">Marchi Mobile</a>, founded by former trucking magnate Mario Marchi.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">This mobile mansion will be built on the chassis of a DAF XF105, a  rectilinear semi-truck that is ubiquitous on European highways, with a<span class="mandelbrot_refrag"><a class="mandelbrot_refrag" data-ls-seen="1" href="http://www.bbc.com/autos/tags/volvo?lc=int_mb_1001" style="outline: 0px;">Volvo</a></span> engine for easy servicing. That trucking <span class="mandelbrot_refrag"><a class="mandelbrot_refrag" data-ls-seen="1" href="http://www.bbc.com/autos/tags/technology?lc=int_mb_1001" style="outline: 0px;">technology</a></span> is essential, as there will be a hefty payload of marble, rose gold and hubris to haul around once Marchi Mobile locates a buyer for its Leviathan.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">The Palazzo’s sweeping lines, a heroic attempt at making a brick appear aerodynamic, were originally penned by Luigi Colani, the irascible eighty-something father of so-called biodynamic industrial <span class="mandelbrot_refrag"><a class="mandelbrot_refrag" data-ls-seen="1" href="http://www.bbc.com/autos/tags/design?lc=int_mb_1001" style="outline: 0px;">design</a></span>, whose organically bulbous aesthetic has been channelled into vehicles for <span class="mandelbrot_refrag"><a class="mandelbrot_refrag" data-ls-seen="1" href="http://www.bbc.com/autos/tags/fiat?lc=int_mb_1001" style="outline: 0px;">Fiat</a></span>, Alfa Romeo and <span class="mandelbrot_refrag"><a class="mandelbrot_refrag" data-ls-seen="1" href="http://www.bbc.com/autos/tags/bmw?lc=int_mb_1001" style="outline: 0px;">BMW</a></span>. Colani’s trademarks are still in evidence, but the expanse behind the cab is given over to the client’s every indulgence and whim.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">Functionally, the Palazzo has a slide-out room not unlike those found on nicer trucking rigs, but it also offers a “Sky Lounge”, replete with banquette seating that rises out of the body to create a rooftop nightclub, complete with mood-lit canopy, audio system and wet bar. It is essentially a sky bridge, the likes of which might be spotted  bobbing off <a data-ls-seen="1" href="http://www.bbc.com/culture/tags/cannes-film-festival" style="outline: 0px;">Cannes</a> or in the harbour at the Monaco Grand Prix, making the Palazzo – indisputably and unironically – a land yacht.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">Marchi Mobile has produced several custom vehicles atop this platform, including a rolling health clinic and self-contained mobile showrooms. The company expects the bulk of its future commissions to come in its Viva line, a “jet on wheels” concept that brings Gulfstream-calibre finishes down to terra firma.</span></div> <div style="margin-bottom: 16px; padding: 0px;"> <span style="background-color: rgba(255, 255, 255, 0);">The world tour of these products will make North American landfall in early 2015. Marchi meanwhile awaits a commission to make the Palazzo a reality, but the company notes it is marketing heavily in Dubai.</span></div> <div> <br /></div> </div>

The eleMMent Palazzo, a $3m land yacht: Man is looking for the best comfort possible on planet earth

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